Image 1: Playbill front cover, brochure back cover, brochure outside front spread (rearmost element in photo)
Image 2: Brochure outside back spread and front cover
Image 3: Brochure inside spread (when fully opened)
Image 4: Playbill interior, centerspread (including ad design)
Images 5 and 6: Playbill interior, random spreads; includes some of the ads I designed for the publication’s sponsors
Direct mail brochure and theatre playbill to promote the Main Attractions series of events on the THCPA Main Stage.
In addition to brief descriptions of all Main Stage events during the season, the brochure also contained information about events in the smaller, more intimate Rainbow Room, details about levels of sponsorship, and synopses for the season’s family theatre shows.
Distributed to audiences at every show, the playbill provided full details for all events in both performance spaces, an expanded section showcasing existing sponsors of the series, and advertisements for local businesses. (The advertisements helped THCPA offset the cost of the collateral’s production and, in some cases, garnered leads for new corporate sponsors. I was also responsible for many of the ad designs.)
